Meet Dean
The coach behind MXFIIT
Dean Moxam is a personal trainer based at Emporium Gym in Birmingham, helping people build strength, confidence and consistency through training that actually fits their life.
Built different, on purpose
MXFIIT — Maximum Fitness Intense Interval Training — is Dean's approach to getting people genuinely fitter, stronger and more confident. It is not about chasing trends or punishing yourself in the gym. It is about smart, structured training that adds up over time.
Dean works with people at every stage: those stepping into a gym for the first time, those coming back after time away, and those who already train and want sharper guidance. The starting point is always a real conversation about your goals.
From there, you get a custom programme, regular check-ins, and a coach who holds you accountable without the ego. Built different. Train different.
Honest coaching
No hard sell and no pretending. Dean tells you what will actually help, based on where you are right now.
Meet you where you are
Whether you are brand new, returning after a break, or already training, the plan starts from your reality.
Consistency over intensity
Sustainable habits beat heroic single sessions. The programme is built to keep you coming back.